Review of BMW

Bayerische Motoren Werke AG, commonly referred to as BMW is a German multinational corporate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945. Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. In 2017, BMW was the world's fourteenth-largest producer of motor vehicles, with 2,279,503 vehicles produced.The company has significant motor-sport history, especially in touring cars, sports cars. BMW is headquartered in Munich and produces motor vehicles in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States. The Quandt family is a long-term shareholder of the company (with the remaining shares owned by public float), following investments by the brothers Herbert and Harald Quandt in 1959 which saved the company from bankruptcy. Otto Flugmaschinenfabrik was founded in 1910 by Gustav Otto in Bavaria. The firm was reorganized on 7 March 1916 into Bayerische Flugzeugwerke AG. This company was then renamed to Bayerische Motoren Werke (BMW) in 1922. However the name BMW dates back to 1913, when the original company to use the name was founded by Karl Rapp (initially as Rapp Motorenwerke GmbH). The name and Rapp Motorenwerke's engine-production assets were transferred to Bayerische Flugzeugwerke in 1922, who adopted the name the same year.BMW's first product was a straight-six aircraft engine called the BMW IIIa, designed in the spring of 1917 by engineer Max Friz. Following the end of World War I, BMW remained in business by producing motorcycle engines, farm equipment, household items and railway brakes. The company produced its first motorcycle, the BMW R 32 in 1923. BMW became an automobile manufacturer in 1928 when it purchased Fahrzeugfabrik Eisenach, which, at the time, built Austin Sevens under licence under the Dixi marque. The first car sold as a BMW was a rebadged Dixi called the BMW 3/15, following BMW's acquisition of the car manufacturer Automobilwerk Eisenach. Throughout the 1930s, BMW expanded its range into sports cars and larger luxury cars. Aircraft engines, motorcycles, and automobiles would be BMW's main products until World War II. During the war, against the wishes of its director Franz Josef Popp,BMW concentrated on aircraft engine production using as many as 40,000 slave laborers.These consisted primarily of prisoners from concentration camps, most prominently Dachau. Motorcycles remained as a side-line and automobile manufacture ceased altogether. BMW's factories were heavily bombed during the war and its remaining West German facilities were banned from producing motor vehicles or aircraft after the war. Again, the company survived by making pots, pans, and bicycles. In 1948, BMW restarted motorcycle production. BMW resumed car production in Bavaria in 1952 with the BMW 501 luxury saloon. The range of cars was expanded in 1955, through the production of the cheaper Isetta microcar under licence. Slow sales of luxury cars and small profit margins from microcars meant BMW was in serious financial trouble and in 1959 the company was nearly taken over by rival Daimler-Benz. A large investment in BMW by Herbert Quandt and Harald Quandt resulted in the company surviving as a separate entity. The Quandt's father, Günther Quandt, was a well-known German industrialist. Quandt joined the Nazi party in 1933 and made a fortune arming the German Wehrmacht, manufacturing weapons and batteries.Many of his enterprises were appropriated from Jewish owners under duress with minimal compensation. At least three of his enterprises made extensive use of slave laborers, as many as 50,000 in all.One of his battery factories had its own on-site concentration camp, complete with gallows. Life expectancy for laborers was six months.While Quandt and BMW were not directly connected during the war, funds amassed in the Nazi era by his father allowed Herbert Quandt to buy BMW. The BMW 700 was successful and assisted in the company's recovery. The 1962 introduction of the BMW New Class compact sedans was the beginning of BMW's reputation as a leading manufacturer of sport-oriented cars. Throughout the 1960s, BMW expanded its range by adding coupe and luxury sedan models. The BMW 5 Series mid-size sedan range was introduced in 1972, followed by the BMW 3 Series compact sedans in 1975, the BMW 6 Series luxury coupes in 1976 and the BMW 7 Series large luxury sedans in 1978. The BMW M division released its first road car, a mid-engine supercar, in 1978. This was followed by the BMW M5 in 1984 and the BMW M3 in 1986. Also in 1986, BMW introduced its first V12 engine in the 750i luxury sedan. The company purchased the Rover Group in 1994, however the takeover was not successful and was causing BMW large financial losses. In 2000, BMW sold off most of the Rover brands, retaining only the Mini brand. In 1998, BMW also acquired the rights to the Rolls Royce brand from Vickers Plc. The 1995 BMW Z3 expanded the line-up to include a mass-production two-seat roadster and the 1999 BMW X5 was the company's entry into the SUV market. The first modern mass-produced turbocharged petrol engine was introduced in 2006, (from 1973 to 1975, BMW built 1672 units of a turbocharged M10 engine for the BMW 2002 turbo), with most engines switching over to turbocharging over the 2010s. The first hybrid BMW was the 2010 BMW ActiveHybrid 7, and BMW's first mass-production electric car was the BMW i3 city car, which was released in 2013, (from 1968 to 1972, BMW built two battery-electric BMW 1602 Elektro saloons for the 1972 Olympic Games). After many years of establishing a reputation for sporting rear-wheel drive cars, BMW's first front-wheel drive car was the 2014 BMW 2 Series Active Tourer multi-purpose vehicle (MPV). In January 2021, BMW announced that its sales in 2020 fell by 8.4% due to the impact of the COVID-19 pandemic and the restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% of its customers' demands.[10] BMW is an abbreviation for Bayerische Motoren Werke. Bayerische Motorenwerke translates into English as Bavarian Motor Works.[13] The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity which is owned by shareholders, thus akin to "Inc." (US) or PLC, "Public Limited Company" (UK). The terms Beemer, Bimmer and Bee-em are sometimes used as slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles.

Logo The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, which featured a black ring bearing the company name surrounding the company logo,on a plinth a horse's head couped. BMW retained Rapp's black ring inscribed with the company name, but adopted as the central element a circular escutcheon bearing a quasi-heraldic reference to the coat of arms (and flag) of the Free State of Bavaria (as the state of their origin was named after 1918), being the arms of the House of Wittelsbach, Dukes and Kings of Bavaria. However, as the local law regarding trademarks forbade the use of state coats of arms or other symbols of sovereignty on commercial logos, the design was sufficiently differentiated to comply, but retained the tinctures azure (blue) and argent (white). The current iteration of the logo was introduced in 2020,removing 3D effects that had been used in renderings of the logo, and also removing the black outline encircling the rondel. The logo will be used on BMW's branding but will not be used on vehicles. The origin of the logo as a portrayal of the movement of an aircraft propeller, the BMW logo with the white blades seeming to cut through a blue sky, is a myth which sprang from a 1929 BMW advertisement depicting the BMW emblem overlaid on a rotating propeller, with the quarters defined by strobe-light effect, a promotion of an aircraft engine then being built by BMW. It is well established that this propeller portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the true origin of the logo. Slogan The slogan 'The Ultimate Driving Machine' was first used in North America in 1974.In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women. Bye 2012 BMW had returned to 'The Ultimate Driving Machine'. Finances For the fiscal year 2017, BMW reported earnings of EUR 8.620 billion, with an annual revenue of EUR 98.678 billion, an increase of 4.8% over the previous fiscal cycle. BMW's shares traded at over €77 per share, and its market capitalization was valued at US 55.3 billion in November 2018.The current model lines of BMW cars are:1 Series five-door hatchbacks (model code F40). A four-door sedan variant (model code F52) is also sold in China and Mexico. 2 Series two-door coupes (model code G42), "Active Tourer" five-seat MPVs (U06) and four-door "Gran Coupe" fastback sedans (model code F44). 3 Series four-door sedans (model code G20) and five-door station wagons (G21). 4 Series two-door coupes (model code G22), two-door convertibles (model code G23) and five-door "Gran Coupe" fastbacks (model code G24). 5 Series four-door sedans (model code G30) and five-door station wagons (G31). A long-wheelbase sedan variant (G38) is also sold in China. 6 Series "Gran Turismo" five-door fastbacks (model code G32) 7 Series four-door sedans (model code G70). 8 Series two-door coupes (model code G14), two-door convertibles (G15) and "Gran Coupe" four-door fastback sedans (G16). The current model lines of the X Series SUVs and crossovers are: X1 (F48) X2 (F39) X3 (G01) X4 (G02) X5 (G05) X6 (G06) X7 (G07) All-electric vehicles and plug-in hybrid vehicles are sold under the BMW i sub-brand. The current model range consists of: i3 B-segment (supermini) hatchback, powered by one electric motor (with optional REx petrol engine) i4 D-segment (compact) liftback, powered by one or two electric motors i7 F-segment (full-size) sedan, powered by two electric motors iX3 C-segment (compact) SUV, powered by one electric motor iX E-segment (mid-size) SUV, powered by two electric motors BMW produces complete automobiles in the following countries:

Germany: Munich, Dingolfing, Regensburg and Leipzig Austria: Graz United States: Spartanburg Mexico: San Luis Potosí South Africa: Rosslyn India: Chennai China: Shenyang Brazil: Araquari BMW also has local assembly operation using complete knock-down (CKD) components in Thailand, Russia, Egypt, Indonesia, Malaysia and India. In the UK, BMW has a Mini factory near Oxford, plants in Swindon and Hams Hall, and Rolls Royce vehicle assembly at Goodwood. In 2020, these facilities were shut down for the period from March 23 to April 17 due to the coronavirus outbreak. The BMW group (including Mini and Rolls-Royce) produced 1,366,838 automobiles in 2006 and then 1,481,253 automobiles in 2010.BMW Motorcycles are being produced at the company's Berlin factory, which earlier had produced aircraft engines for Siemens. By 2011, about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models.On average, 9,000 vehicles per day exit BMW plants, and 63% are transported by rail. BMW India was established in 2006 as a sales subsidiary with a head office lThe price of BMW cars in India starts from 41.50 Lakh for the 2 Series while the most expensive BMW car in India one is the X5 M with a price of 2.08 Cr. The newest model in the BMW line-up is the X6 with a price tag of 90.00 Lakh - 1.04 Cr. BMW cars in India under 50 Lakh include the 2 Series, X1 and 3 Series.ocated in Gurugram. A BMW complete knock-down assembly plant was opened in Chennai in 2007, assembling Indian-market 3 Series, 5 Series, 7 Series, X1, X3, X5, Mini Countryman and motorcycle models.The 20 Million Euro plant aims to produce 1,700 cars. The price of BMW cars in India starts from 41.50 Lakh for the 2 Series while the most expensive BMW car in India one is the X5 M with a price of 2.08 Cr. The newest model in the BMW line-up is the X6 with a price tag of 90.00 Lakh - 1.04 Cr. BMW cars in India under 50 Lakh include the 2 Series, X1 and 3 Series.